Story-driven portraits & image libraries for people whose work depends on trust.
Your photos are often the first way people experience your presence.
Before they read a word, they’re already feeling something.
NYC & beyond brand photography for
Coaches, Authors, Wellness Practitioners & purpose-driven businesses.
Thoughtful imagery that mirrors the depth of your work, so your presence builds trust before you even speak.
“These photos make me want to cry, they're so amazing. Absolutely our best yet. You captured all the right energy.”
Lucinda Halpern, Author of Get Signed & Literary Coach, Lucinda Literary
“Carey made the entire process easy and comfortable, and delivered images that were exactly what I needed professionally.
I ended up with many favorites, including one I selected for the author photo on my upcoming book.”
Ron Friedman, Author & Speaker
“Carey is an absolute pleasure to work with.
Your time spent with her will be unforgettable. And her photos will knock your socks off.”
Melissa Berry, Publicist & Speaker
Monica M. Business Coach
Photos that feel like you.
A guided, collaborative process.
My approach is designed to create images that feel natural, grounded, and aligned with the work you do — not overly posed or performative.
Instead of forcing a brand image, we focus on capturing moments that reflect your presence, your environment, if applicable, and the story behind your work.
Many of my clients tell me they felt nervous before their session, but quickly realized it felt more like a creative conversation than a traditional photoshoot.
My role is to guide you gently, so the experience feels natural and relaxed. Authentic moments and your personality emerge naturally, and the result is beautiful imagery that feels grounded, and true to who you are.
The Three Types of Images Most Professionals Need.
Most service-based professionals only have one outdated headshot.
But your brand actually needs three types of images:
Trust Portraits
Images that communicate warmth and credibility.Reflective moments
Quieter images that convey depth and thoughtfulness.Human moments
Images that reveal your personality — whether that’s playful, warm, expressive, or quietly grounded.
Judy Zorfas, Therapist
I create natural, thoughtful images for therapists, authors, speakers, and purpose-driven professionals who want to be seen with depth, warmth, and credibility.
Whether you're launching a book, growing a practice, refreshing your website, or stepping into a new season of visibility—your images should feel like you.
Choose the level of support that fits this season of your business
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Service 1
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Describe the challenge, approach, and outcome this service delivers. Use client-centered language whenever possible.
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Service 2
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Describe the challenge, approach, and outcome this service delivers. Use client-centered language whenever possible.
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Service 3
Aim for 50-75 words here.
Describe the challenge, approach, and outcome this service delivers. Use client-centered language whenever possible.
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What Your Signature Story Session Includes.
A personalized photography experience designed to create images that feel natural, aligned, and deeply usable across your business.
Pre-shoot strategy consultation
We’ll discuss your work, audience, goals, personality, and where the images will be used so the session feels intentional from the start.
Creative direction + story planning
Together we’ll shape visual ideas based on your real life, work, values, and environment — not generic poses or stock-photo energy.
Location guidance
Support choosing the right setting: home, office, outdoors, or a rented space depending on the look and feeling you want.
Wardrobe + preparation guidance
Simple recommendations so you feel polished, comfortable, and like yourself.
Relaxed, professionally guided photoshoot
A calm and collaborative session designed to bring out natural expression, confidence, warmth, and presence.
A versatile image library
Portraits, environmental images, lifestyle moments, detail shots, and storytelling imagery for your website, podcast features, social media, speaking opportunities, launches, and press.
Curated final gallery
A hand-edited collection of strong, ready-to-use images delivered in an easy online gallery.
Because your business deserves more than a headshot — it deserves imagery that reflects the real person behind the work.
Optional family/life integration portraits
For clients whose work is deeply connected to family, parenthood, or real life, we can thoughtfully include a small number of personal images.
Included with Your Session: Look the Part
A self-paced digital course designed to help you feel more confident being seen, create better everyday brand images, and carry your visual presence forward long after our shoot.
“People can trust you 100%. These photos are exactly what I needed!”
You have a passion for what you do and give your best to make the client happy working WITH them on everything.
I really appreciated that before the shoot you took your time to talk about my business and discuss my ideas (and offer suggestions) both over the phone and on video call.
Also, you’re very nice and relaxed so you make feel people comfortable while doing the photoshoot.
And I was pleasantly surprised to see many “spontaneous” shots that I hadn’t even realized you were taking. This is exactly what I needed! Thank you!!
-Chiara, MamaLu Boutique
“Working with Carey on my branding photos helped me articulate my brand visually and also helped build my confidence to be more visible.
I loved working with Carey because she is creative and I felt so at ease during the whole process.
And I'm in love with the photos!"
— Jill H. Health Coach
“THANK YOU! These photos are fantastic! It was such a great day with you, and the results are even better than I could have hoped for.”
— Jackie Stelling, lawyer
Let’s talk
There’s no pressure to book a photoshoot when you schedule a call. I’m happy to answer questions and help you decide if I’m the best photographer to support your business goals.