L.E.N.S. Method™ workshops and courses are about creating deeper emotional connections within yourself and with others through creative photography.
H2: If you’re on the search for…
168 words with bullets makes this a nice section.
Example
A set of customized business systems that allow you to create a personal and professional life you love without the overwhelm you’re used to.
A way to take care of yourself so that you can actually enjoy the work you do each day.
A personalized path to a life that’s infused with impact and allows you to explore your many goals and interests.
Then, we should talk…
H2: Does this sound familiar?
210 words — feel free to use bullets or mini-paragraphs here.
This is a great place to…
Read Minds, Sorta…
Highlight pain points, challenges, obstacles, unwanted feelings
Get Specific & Write Vivid Copy
This is the space where you draw in the reader by describing how they may feel right now about the issues you help them address and the goals you help them reach.
If your business makes a promise and your coaching helps deliver on that promise, what is the starting point?
Example
Does this sound familiar?
You’re spinning your wheels day in and day out trying to define your business, but your multi-passionate streak is really starting to feel like a burden.
You’re feeling like the odd woman out in the online space because you aren’t super niched down.
You’re just about treading water when it comes to keeping your business afloat, and yet you end your days feeling like nothing ever really gets done.
You’re overwhelmed with all the possibilities in your business and burnt out from chasing shiny objects without much follow-through once you catch them.
You feel lost when it comes to organizing your life and your business so they work together with ease. Honestly, that feels like a fantasy more than anything attainable.
It doesn’t have to be this way. Imagine…
170 words.
Here it is. A place for all your best imagine statements.
Be sure you don’t forget about:
Read Minds, Sorta…
Solve Problems + Explore Benefits
Get Specific & Write Vivid Copy
Client-Centered Language
And feel free to use bullets or mini-paragraphs here. No need for the great American novel. 🙂
Note: You’ll have a similar section (though more targeted) on your Service Page(s). So be sure you don’t copy and paste one to the other. This text should be unique.
H2: This is what’s possible… and I can help.
183 bio words. This is your brief Home Page self-intro.
You’ll have a slightly longer one on your services page(s) and plenty of room for your full story on your About page. So keep this one focused on how you help your clients:
Go from A to B without x,y, or z.
Create A, B, and C with D, E, and F
Reach their goals in a way (or with a process) that’s just right for them (because you’ve been there, done that, and bought the t-shirt on the struggles you’re helping them skip!)
These are simply examples of ways to approach this mini bio. But no matter what path you choose, keep the language focused on how you help them and how/why you are uniquely able to do so.
This may take some practice, but it really is a powerful tool for your business marketing and brand messaging.
Don’ts
Don’t repeat your bio from your About page word for word.
Don’t repeat your bio from any of your services pages word for word.
And don’t forget to address pain points, calm fears, and let clients know what’s in it for them if you can find a way to do so.
3 Ways We Can Work Together
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Service 1
Aim for 50-75 words here.
Describe the challenge, approach, and outcome this service delivers. Use client-centered language whenever possible.
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Service 2
Aim for 50-75 words here.
Describe the challenge, approach, and outcome this service delivers. Use client-centered language whenever possible.
Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus.
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Service 3
Aim for 50-75 words here.
Describe the challenge, approach, and outcome this service delivers. Use client-centered language whenever possible.
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H2: What People Are Saying (50 word testimonials will look the best here)
On your Home Page, you can go with character-driven feedback, feedback about the process of working with you, or even feedback that highlights how well you “get” your clients.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Jane S.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Beth P.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Taylor R.
“H3: Your favorite quote.” — Source
Be sure this quote is relevant to your clients, their aspirations, and their goals for working with you.
Last Chance. Why should they take action and buy your thing/book a call? This is your last plea.
303 words will work nicely here.
This is where you can remind clients that their challenges are not permanent and that you as their guide can help them reach the goals they’re after.
Most of your copy techniques will play well with each other here but especially:
Tell Clients What’s In It For Them
Calm Fears
Use client-centered-language
Encourage Clients
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Fusce risus nisl, viverra et, tempor et, pretium in, sapien. Donec venenatis vulputate lorem. Morbi nec metus. Phasellus blandit leo ut odio. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem.
Sed magna purus, fermentum eu, tincidunt eu, varius ut, felis. In auctor lobortis lacus. Quisque libero metus, condimentum nec, tempor a, commodo mollis, magna. Vestibulum ullamcorper mauris at ligula. Fusce fermentum. Nullam cursus lacinia erat. Praesent blandit laoreet nibh.
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H2: Last Call to Action
Add a few more words here just to drive home the value of booking that call/completing that form.